Maker’s Mark 101 Proof offers bourbon lovers a more intense experience than their standard offering. I tested this premium wheated bourbon across multiple settings and found its 50.5% ABV creates deeper flavor without sacrificing smoothness. The unfiltered presentation adds rich texture while maintaining the classic caramel and fruit notes Maker’s Mark fans expect. This higher-proof option fills an important gap between their regular bourbon and full cask-strength releases.
Buy Maker’s Mark 101 Proof on Amazon for £71.99 (4% off the regular price of £74.69)
Table of Contents
The History and Development of Maker’s Mark 101 Proof
Maker’s Mark has taken a careful approach to product expansion. While other distilleries release numerous expressions, Maker’s focused primarily on their flagship bourbon until introducing Maker’s 46 about ten years ago. This conservative approach changed when Maker’s Mark 101 Proof arrived as a travel retail exclusive in 2018, before becoming available domestically in 2020.
This careful release strategy shows how the brand balances tradition with innovation. As I’ve followed the brand’s development, I’ve noted that this methodical expansion preserves their reputation for quality while giving bourbon enthusiasts like myself new options to explore.
Technical Details: What Makes Maker’s Mark 101 Proof Special
The production specifications for Maker’s Mark 101 Proof maintain the core characteristics that define the brand:
- Mash bill: 70% corn, 16% red winter wheat, 14% malted barley
- Aging: Minimum 5-7 years in new charred American oak barrels
- Bottling proof: 101 proof (50.5% ABV), compared to standard Maker’s at 90 proof
- Filtration: Unfiltered presentation
- Packaging: 1L bottle (£71.99 per liter), distinguished by the iconic red wax seal
The higher proof point creates a more concentrated flavor experience. When I pour this bourbon, I immediately notice the richer amber color resulting from the unfiltered approach. This choice preserves natural oils and fatty acids that might otherwise be removed during chill filtration.
Tasting Notes: My Complete Sensory Experience
Appearance
The bourbon shows a deep amber color with excellent viscosity. When swirled in the glass, it forms slow, thick legs that indicate its higher proof and oil content.
Nose
On first sniff, Maker’s Mark 101 Proof presents pronounced aromas of:
- Green apple and ripe cherry
- Fresh melon, particularly cantaloupe
- Baking spices, especially allspice
- Vanilla and caramel
- Slight ethanol presence that integrates with air exposure
The aroma profile maintains the classic Maker’s Mark character but with greater intensity. I found that allowing the bourbon to rest for 5-10 minutes significantly improved the aromatic experience.
Palate
The mouthfeel is where Maker’s Mark 101 Proof truly impresses. It offers:
- Rich, creamy texture that coats the entire mouth
- Pronounced caramel sweetness
- Fruit notes that complement core flavors
- Balanced spice elements that carry through from nose to palate
- Noticeable but integrated heat from the higher proof
The unfiltered nature contributes significantly to the textural qualities. I particularly enjoy how the wheat-forward recipe creates a smooth foundation even at the higher proof point.
Finish
The finish provides a satisfying conclusion to the tasting experience:
- Medium to long duration
- Mellow, creamy quality
- Pleasant lingering warmth
- Continued caramel and spicy fruit notes
- Clean fade without bitterness
How Maker’s Mark 101 Proof Compares to Other Premium Bourbons
When placed alongside other premium bourbons in the $40-60 price range, Maker’s Mark 101 Proof presents a compelling value proposition. Here’s how it compares to similar wheated bourbons:
| Bourbon | Proof | Price | Wheat % | Key Flavor Notes |
|---|---|---|---|---|
| Maker’s Mark 101 | 101 | £71.99 | 16% | Caramel, spiced fruit, creamy |
| W.L. Weller Special Reserve | 90 | £70+* | 18% | Vanilla, honey, soft |
| Larceny | 92 | £36.95 | ~20% | Butterscotch, bread, gentle |
| Old Fitzgerald | 100 | £649.95 + | 20% | Honey, vanilla, rich |
*Current market pricing due to allocation
The 101 proof point gives Maker’s Mark 101 an advantage over lower-proof options like standard Weller and Larceny while maintaining better availability than allocated products like Old Fitzgerald.
I’ve found that Maker’s Mark 101 Proof performs exceptionally well in blind tastings against more expensive options. Its price-to-quality ratio makes it a standout in today’s bourbon market where quality wheated bourbons often become allocated and expensive.
Practical Applications: Best Ways to Enjoy Maker’s Mark 101 Proof
Based on my experience with this bourbon across multiple settings, I recommend these approaches:
Neat
The higher proof and unfiltered nature make this an excellent neat pour. I suggest using a Glencairn glass and adding 5-10 minutes of rest time before drinking.
With Ice
A single large ice cube works wonderfully with Maker’s Mark 101 Proof. The gradual dilution reveals evolving flavor components while the initial chill tames any ethanol heat.
In Cocktails
The 101 proof point makes this bourbon shine in cocktails:
- Old Fashioned: The wheat-forward profile pairs beautifully with bitters and sugar
- Manhattan: Creates a richer Manhattan than standard Maker’s Mark
- Boulevardier: Stands up well to Campari’s bitterness
Recent Developments in the Maker’s Mark Portfolio
Maker’s Mark continues to expand its range with innovations like the Cellar Aged release, which blends 12- and 13-year-old bourbons at cask strength. While Maker’s Mark 101 doesn’t feature extended aging, it provides a different approach to flavor development through proof adjustment rather than extended maturation.
The brand’s evolution shows a commitment to exploring different dimensions of their classic flavor profile while maintaining their wheated bourbon identity. For consumers, this creates multiple entry points to appreciate the Maker’s Mark character at different intensities and price points.
For those interested in how Maker’s Mark 101 Proof fits into the broader bourbon landscape, I recommend reading my detailed Maker’s Mark whisky review which covers the full brand lineup. You might also enjoy learning about what bourbon is made from to better understand the fundamentals of this American whiskey style.
Pros and Cons: An Honest Assessment
Strengths
- Excellent price-to-quality ratio at approximately $50
- More robust flavor than standard Maker’s Mark
- Unfiltered presentation enhances mouthfeel
- Versatile for both sipping and cocktails
- More readily available than many premium wheated bourbons
Limitations
- May not satisfy those seeking very high proof options (120+)
- Less oak influence than age-stated alternatives
- Limited seasonal availability in some markets
- Slightly higher price point than standard Maker’s Mark
Buying Guide: Where to Find Maker’s Mark 101 Proof
While initially a travel retail exclusive, Maker’s Mark 101 Proof is now available through various retailers:
- Primary outlets: Larger liquor stores, particularly chains with good bourbon selections
- Online specialists: The Whisky World and Master of Malt regularly stock this expression
- Duty-free shops: Still available at many airport locations
- Amazon: Currently available for £71.99 for a 1L bottle, with a 4% discount from the regular price of £74.69
In the UK market, expect to pay between £70-80 for a 1L bottle. The product receives consistently high ratings from customers (4.6 out of 5 stars based on 61 ratings on Amazon), confirming its quality and value among bourbon enthusiasts.
If you’re comparing options, you might also want to check out Wild Turkey 101 Bourbon which sits at a similar proof point but with a different flavor profile, or explore other best bourbons under £100 for alternatives in this price range.
Conclusion: Why Maker’s Mark 101 Proof Matters
Maker’s Mark 101 Proof represents a thoughtful evolution for this iconic Kentucky distillery. It bridges the gap between their standard offering and more specialized expressions like Maker’s 46 and Cask Strength releases.
For bourbon enthusiasts, this expression offers a chance to experience the classic Maker’s Mark character with greater intensity and textural complexity. The wheated mashbill, unfiltered presentation, and ideal proof point combine to create a bourbon that excels both neat and in cocktails.
Having explored the full range of Maker’s Mark products over several years, I place the 101 Proof among their most successful innovations. It respects the brand’s heritage while moving their flavor profile forward in a meaningful way.
If you’re looking to expand your whiskey knowledge beyond Maker’s Mark, check out my guide to the best whiskey for beginners or learn how to taste whiskey like a pro to enhance your appreciation of premium spirits like this one.
About the Author
I am a certified bourbon steward with over 12 years of experience in spirits evaluation and education. My whiskey journey began with Kentucky bourbon before expanding to include global whiskies. I’ve conducted over 200 blind tastings and visited 15 Kentucky distilleries, including multiple visits to Maker’s Mark. My approach combines technical evaluation with a focus on the everyday drinking experience.
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